When properly crafted, infographics, like other forms of visual content, are still highly effective at cutting through the clutter and engaging an online audience. In 2015, 60% of marketers predicted that the use of infographics will increase in 2016.
The average person has a shorter attention span than a goldfish, which makes visual content even more essential for capturing people’s attention. It should come as no surprise that high-quality infographics are liked and shared three times more than any other type of content.
So long as your goal is to provide value to your audience rather than generate linkbait, infographics are still highly effective as a content marketing tool.